Don't You Just Press Record? Making A Great Video for Your Business or Event

Don't you just press record? If only it were that easy.  Sure, if you're going to film your kid at soccer or
for my daughter's upcoming dance recital, I can place the camera and press record.  At least I'll have something.  But when creating that great marketing video for your business, rehearsal dinner short or event catching some great footage at the little league game, there are some tried and true methods.  Especially when planning for your business.

Budget is always a good start, but that's from an early blog.  The big question is what is the story you want to tell?  If I am from "Joe's Vacuum Cleaner" Business and I want to post a great video on my website I have to ask myself what am I selling?  Great prices, great services, the fastest service?  What is my story?  My idea, my concept? Video is much like building a building...one brick at a time.  Start with an idea and tweak until it's focused.  Then you must determine the best way to execute.  HD video is standard these days and though your budget may be limited you want to create the best product you can.  Do you need a commercial with professional talent?  Can you be the product demonstrator or spokesperson?  What location will you use to shoot your footage.  Once you have that great concept it's time to flesh out all the details of your production.  If you have seen a video that might be similar to your vision be sure to share.  Or if you are struggling with your idea, see if anything you have seen lately has resonated with you.  Then you can apply some of those elements to suit your needs.

You always need a certain quality of camera and sound to provide a certain level of quality...throw in even some basic lighting and you're already ahead of the game.  Other elements that can also be over- looked are location, hair and make-up and wardrobe.  Anything that can add to your production value will ultimately make for a better video and ultimately add to your end game, whether its more sales, more laughs, more tears or catching that great stroke from the home run your kid hits.

A good director/producer will lead you down a path of success from the concept, to the shoot, to editing in post-production, where you are able to enhance and focus your story even more.  So when you are ready to make that great video take some time to consider some of the building blocks:

• Pre-production:  Concept/Location/Tone
• Production:  Camera/Sound/Lighting/Wardrobe/Hair & Make-Up
• Post-Production: Titles/Music/Graphics

So whether it's your first video or tenth, take the time to properly consider all the elements involved and how to best apply and execute, so your vision is realized.  Anything you can do to raise the value of your production will separate you from the pack be it for your business, affair or personal archives.

Blueye | Productions
www.Blueyeproductions.biz
Blueyeproductions@Yahoo.com
Ph: 917-749-4583